Deusto Business School, in collaboration with Deusto Business Alumni, has organized the Biscay Startup Bay, an entrepreneurship hub promoted by the Provincial Council of Bizkaia. At the meeting, which took place on January 18th, 2019, participated the Professor Henry Chesbrough, director of the faculty of Garwood Center for Corporate Innovation at the Haas Business School of the University of California and founder of the Open Innovation concept.

Chesbrough claims that Open Innovation is playing a role in public agencies and in non-profit organizations as Open Social Innovation (OSI), a concept that refers to “the application of either inbound or outbound open innovation strategies, along with innovations in the associated business model of the organization, to social challenges”.